Archive for the ‘Marketing 101’ Category

My Favorite Online Marketing Resources

Thursday, May 5th, 2011

Thanks to the web, it’s almost too easy to find online marketing related information. Finding quality information? Now that’s a bit harder, particularly if you don’t know where to look. Simple Google searches will bring up thousands of options, and how do you know which sources are credible or provide the best information? Over the years, and after countless Google searches, and attending multiple marketing and eCommerce conventions, I have developed a network of go-to sources for valuable information, some of which I’ve listed below. I would also highly recommend following these companies or individuals on Twitter. I’ve found out about so many great webinars, white papers and resources through their tweets.

Without further ado, here are some of my favorite sources, organized by marketing channel…

SEO

SEOMoz – This company not only offers a free SEO software tool, but also their blog is like a goldmine of SEO tips. Make sure to checkout their Whiteboard Friday posts.

Hubspot – Another software as a service provider, they feature a Marketing Resources section which is full of valuable information.

Search Engine Land – An online hub of information regarding search engines, SEO, and online marketing

Site Optimization

Tim Ash – He’s the CEO of SiteTuners, and a landing page guru. Follow him (on Twitter, nothing creepy) and his blog.

Marketing Experiments – Real life examples and case studies relating to landing page optimization, and even touches on email optimization techniques.

Social Media

PaulGillin.com Blog – Find tips and information on social media marketing

Social Media Explorer – Jason Falls heads up this site, which is full of informational resources regarding social media marketing, PR, and digital marketing

Pay Per Click/Paid Search Advertising

SearchEngineWatch.com – Loads of information regarding paid search advertising, including Google Adwords

PPCHero.com and SEOBoy – Two  high quality blogs, both are ran by a top notch advertising agency located in Bloomington, IN

@MattCutts – Matt just may be the most valuable guy on the Internet. He’s head of the webspam team at Google…need I say more?

Affiliate Marketing

@eprussakov – This guy is a wealth of information regarding affiliate marketing and SEO. He blogs regularly and tweets all of his articles.

@JimKukral – He’s author of the book “Attention! This book will make you money” and an all around resourceful guy. He’s definitely worth a follow, not only for his marketing-related information, but also for his highly motivational advice.

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Marketing 101: Duplicate Content and SEO

Thursday, April 28th, 2011

Duplicate content is a big no-no when it comes to the search engines and can have drastically negative affects on your web site. Avoiding duplicate content is a great way to let the search engines know your site is unique and valuable to searchers, and is a really important factor in regards to SEO. You’ve worked hard developing your site, marketing it, and you don’t want all that hard work to go to waste!

Here are a few tips to help you grow in the RIGHT direction…

What is Duplicate Content?
Google considers something “duplicate content” when it sees the same words used in different places on the web. This can be paragraphs copied and pasted from another site, or it could be something as small as a half a sentence that is directly taken from somewhere else. It can even be considered duplicate content if you have the same content on two different pages of your own site.

Why Does Google Care About Duplicate Content?
If Google sees the same content in two different places, it doesn’t know which content is the correct version to show in search engines. You end up competing with other sites, or two of your own pages end up competing with each other. Google then has to guess which page to show, and it might not be the one you prefer.

Google also looks at duplicate content as less trustworthy because it is not unique. If you want your pages to show up in search engines, you need to make sure Google sees your content as original.

What to do About Duplicate Content

Having duplicate content on your site would probably not get you taken out of the search engines, but it can hurt your rankings and end up meaning you get less traffic. The easiest way to avoid these penalties is to make sure you rewrite or paraphrase information from other sites instead of using it word-for-word.

If you want to quote something from another site, make sure it’s only an excerpt, not a large chunk of text. It also would be best to include a link to the original.

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